New Yorkers and fans of cute things everywhere – there’s an event just for you this weekend at Rockefeller Center. PIQ, one of our favorite designer toy, game, and all around geek shops, is opening up their newest location. To celebrate they have a number of exciting events and creator spotlights throughout the weekend. 

Rilakkuma the bear will be available for photo ops and general cuteness on Friday, September 8th and Saturday, September 9th from 11am to 4pm on the concourse level of Rockefeller Center. As if that wasn’t sweet enough, anyone who visits between now and September 15th will have a chance to pick up the exclusive PIQ artist button of the day. These include great artists like Peter Kato, Andrea Kang, and the work of Horrible Adorables

We are most excited for the Horrible Adorables button release on Tuesday, September 12th, because there will be a chance to win a one-of-a-kind sketch from Jordan Elise. She’s one of the amazing artists we had a chance to interview at Five Points Festival back in the spring. 

Looking for more? PIQtoo is giving away full sets of the buttons in an Instagram contest during the grand opening festivities. Tag your pics with the hashtag #PIQtoo to enter for a chance to win one of three button sets.

For more details on everything happen at Rockefeller Center’s newest addition, PIQtoo, please check out the full press release below. Get out there and enjoy some good old fashioned kawaii fun. 

The Cult of Cute Opens in Rock Center with a Week of Free Limited Edition Buttons

New York, NY Sept 1, 2017 – PIQtoo, NYC’s new home for all things kawaii, is celebrating the grand opening with a limited-edition button release everyday Sept 7-15.  Exclusive 1” buttons will be given away in-store, each day featuring a design by one of PIQtoo’s favorite toy designers and brands. Horrible Adorables, Peter Kato, Sad Salesman, Andrea Kang, Droolwool, and Flat Bonnie all made custom button designs to help launch the store and give NYC a reason to smile. Rilakumma from San-x and Sonny Angel contributed adorable designs for their own limited edition PIQtoo pin backs.   Come by PIQtoo in the Concourse Level of Rockefeller Center each day starting with Peter Kato special appearance Thursday Sept 7 from 6;30 to 8:00.  Eric Althin will be in-store for his release Sunday the 10th. For the Horrible Adorable button release Tuesday Sept 12, there will be a drawing for a one-of-a-kind sketch by Jordan Elise.

Each PIQtoo artist buttons will be given away in-store as supplies last. Three full sets of pins will be given away in an Instagram contest. The winners will be randomly selected from every Instagram post tagged #PIQtoo from Sept 5-15.

All the fun will be at PIQtoo on the Concourse Level of Rockefeller Center and online at Give in to The Cult of Cute™.

About PIQtoo

The PIQtoo gift store understands the universal power of cute. The adorable assortment of plush, accessories, and stationery sourced from Japan, South Korea, and the US will spark the cuddly kawaii spot in any heart. Located on the Concourse Level at 30 Rockefeller Center, PIQtoo gives New Yorkers a needed dose of joy and sweetness. This pastel jewel is part of the PIQ family of gift stores with locations at Grand Central Terminal and Rockefeller Center in New York, Universal CityWalk Orlando, and PIQtoo, the Cult of Cute™.

Did you get a chance to attend the event? Sound off in the comments below with your thoughts and your swag!

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