AMC announced that they are going to be offering an “Unlimited” pass for Christopher Nolan’s Interstellar. For one price varying from $19.99-$34.99, AMC Stubs member will be able to see the film at any location or time and in their preferred format as often as they like.
This isn’t a bad idea, I gotta say. Having seen Interstellar once already (in the IMAX natch) I can see the benefit for both parties here. Interstellar is a movie that, while not perfect or a masterpiece as AMC’s press release announced, demands to be seen on the largest screen with the boomiest sound. Yeah, ‘boomiest,’ I’m almost certain that is a measurement of sound. While every viewing of Nolan’s newest under those conditions is an obvious treat for the audience, I can already imagine the movie losing some appeal once it makes the jump to folks’ home entertainment setups.
So then, seeing it in theaters is obviously the best course of action, but what about the price?
For an Unlimited pass only clocking in around $20-$35 (the $35 option most likely being for the Super IMAX Multipass, Day One Edition, I’m guessing here!) that means for the price of two tickets to the movie you can see it as much as you want after that! Drag all your friends to the movie that has moved you so deeply. That’s a great deal for the customer!
What does AMC get out of this, aside from the stated price? Well it’s only offered to Stubs members, requiring anyone interested to sign up for that program and that’s another $12 per year. This then brings them more loyalty customers and, of course, more tickets sold. Here’s the other thing. Interstellar is a long movie. It clocks it at 169 minutes. How many people could possibly want to see that more than twice or three times in theaters? That number is much lower than those, who are excited to see it again for the first time wide eyed and full of hope, anticipate. This means AMC is really not losing out on much.
If you haven’t seen Interstellar but know you’ll see it at least twice (one, I’m not sure how you can be so certain, you may be some sort of fifth-dimensional being in which case pleasure to meet you again!) or have seen it already and have at least two more showings lined up with various friend or family groups, then this isn’t a bad deal by far, definitely think about it.
What excites are the possibilities this opens up. Will huge blockbusters like Avengers: Age of Ultron get the special pass treatment? A part of me dreams that such a thing be reality but the truth is that’ll rake in audiences no sweat. Offering an open pass to those for a measly $15 would surely cost AMC heavily as the rabid comic book movie audience seems to be the most likely for repeat viewing. So what movies do you think will get the Unlimited treatment? Which movies should?
Here’s the actual press release if you are so inclined!AMC THEATRES® AND PARAMOUNT PICTURES INTRODUCE A FIRST TIME UNLIMITED TICKET FOR INTERSTELLAR With moviegoers around the country raving that INTERSTELLAR is a movie they want to see again, AMC Theatres and Paramount Pictures offer AMC Stubs members an out-of-this-world opportunity with a ticket to see INTERSTELLAR as many times as they want Leawood, Kan. (Nov. 17, 2014) – AMC Theatres and Paramount Pictures are excited to offer AMC Stubs members a first-of-its-kind INTERSTELLAR Unlimited Ticket, which allows AMC’s loyal moviegoers to see the film as many times as they’d like for one price. AMC Stubs members who have already seen the movie have an option to upgrade to the unlimited ticket at AMC. For two weeks, movie lovers have flocked to AMC Theatres to experience Christopher Nolan’s latest blockbuster, INTERSTELLAR. Guest feedback indicates that guests not only love the movie, many are expressing a strong interest in seeing it again in the theatre. “Christopher Nolan has created a masterpiece that movie fans are saying gets better every time they see it,” said Elizabeth Frank, executive vice president and chief content and programming officer, AMC Theatres. “The INTERSTELLAR Unlimited Ticket gives these fans an opportunity to experience the spectacular cinematography and heart-warming stories as many times as they would like – at any AMC location, any showtime, in any format, including IMAX.” INTERSTELLAR Unlimited Tickets are available for sale to AMC Stubs members at AMC box offices in 330 locations across the country. The INTERSTELLAR Unlimited Ticket price varies by location, ranging from $19.99 to $34.99. All AMC Stubs members who have already purchased a ticket to the movie can upgrade for $14.99. A commemorative INTERSTELLAR pass will be issued, which can be used at any AMC location playing the film. While the ticket is unlimited, quantities are not, and guests are encouraged to get their Unlimited Ticket while supplies last. “INTERSTELLAR” stars Matthew McConaughey, Anne Hathaway, Jessica Chastain, Bill Irwin, Ellen Burstyn, John Lithgow and Michael Caine. With our time on Earth coming to an end, a team of explorers undertakes the most important mission in human history; traveling beyond this galaxy to discover whether mankind has a future among the stars. Directed by Christopher Nolan, written by Jonathan Nolan and Christopher Nolan, and produced by Emma Thomas, Christopher Nolan and Lynda Obst. “INTERSTELLAR” is playing in theaters nationwide.