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Ever looked at Tumblr and thought, “Wow, it could use some new perks. Something to spice it up maybe?”

Well apparently the staff at Tumblr read your mind, because they have provided a way for users to upgrade their accounts. When you first login on April 1st, you will see something like this on your right hand side on the side bar:

tumblr pro


When you click on it, it activates a video player (which isn’t the official Tumblr video player, I might add) and you get to watch an inspiring video about what it means to be a pro. Essentially, the message is this: if you have an idea, you’re a pro. There are a lot of enchanting images of landmarks and people lounging in bed with Apple products all aimed to warm the cockles of your heart. It is professionally done and as the video continues on one can’t help but stop and wonder, “What kind of perks will I get?”

Maybe pro users will get an updated video player, better layout options, or a free handshake from the creator of Tumblr.

As the video finishes a screen pops up to confirm whether or not you really want to make the jump to Tumblr Pro. Being the adventurous gal that I am, I of course clicked “yes” with a loud whoop because I could practically taste the new features. The screen went black, almost as if I were being sucked into a vortex, and then like mana from heaven something beautiful came down.

i went pro

A top hat.

That’s right, ladies and gentlemen, when you upgrade to Tumblr Pro you get a stylish top hat added to your avatar. What a precious gift, bestowed upon us by the Tumblr st-

What’s that?



Aw crap.

All in all, this is one of the better April Fools’ Day pranks I have witnessed from a website I frequent. Happy April Fools’ Day! Browse the web carefully today, and go claim your free top hat!

54 thoughts on “Tumblr Goes Pro for April Fools’ Day”

  1. I’m not adventurous at all, as soon as I saw that I thought: “April’s fool…”, searched for it and found this.

    But then! Top hat! I’m in. 😀

  2. i feel really dumb now, does that mean my account gets deleted?
    i’ve had it for like 5 years, i can’t have my account deleted, because i wanted to watch a stupid video.

  3. I’m glad I googled “what is tumblr pro” before I went ahead with it. 🙂 Escaped the April Fool’s Day joke… 🙂

  4. the source for the staff post isnt even staff… if there is a prank i don’t think that’s part of it

    1. I’m not sure. It looked like it was from staff but people can always alter it. My thought was that they posted & when it got enough reblogs to keep going, deleted it. Funny none the less.

  5. In other news, eat24.com announced that it is deleting it’s Facebook Page. I had hoped that this was also another prank, but apparently, they really did! (You should see their blog post on why.)

  6. My boyfriend and I watched the video together and after I pressed yes we were expecting something big. We just kept waiting for something to happen… we sat there looking at my screen for at least 5 minutes to see what was gonna happen, refreshing the page at least 20 times.

  7. I saw that and thought “it’s gonna be some april folls’ prank…” but then I saw that you got a top hat and I’m like “OMG I WANT A TOP HAT!!!!” I’m totally doing it now!

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